Lis Mery
Associate Creative Director / Freelance Copywriter
Garnier needed to make big waves in the curl world with Fructis Curl products. So we partnered with Tiktok superstar Jason Derulo and his girlfriend Jena Frumes to re-record lyrics to one of Jason’s songs, and get people to #talkcurlytome.
Within days of posting the hashtag had over 2 billion views, and over a thousand people had made their own videos using the featured products and the remixed song. The hashtag currently has over 8 billion views and counting.
Partner: Rachel Reno
