Lis Mery
Associate Creative Director / Freelance Copywriter
For over 75 years, Florida Blue has been helping people all over the Sunshine State find the health solutions they need. FCB was tasked with developing a campaign as diverse as Florida for the annual 2024 Open Enrollment Period. Tapping into cultural insights and language, we crafted a campaign that spoke to not only an English speaking audience, but also residents from Latin America, Haiti and more using Spanglish, Haitian Creole, and Brazilian Portuguese. We rolled out an integrated campaign comprising of OOH, TVC, digital, social, and programmatic assets.
Partner: Stephanie Del Rosal
OOH
